Avon

Description

Papers relating to the partnership between Women's Aid and Avon. Documents include: correspondence and working documents relating to the Avon and Women's Aid 'Empowering Women' Awards 2010-2011; documents relating to Avon's investment in Women's Aid, 2010; working documents and publications relating to the 'You and me, Mum' parenting programme, 2011; correspondence and reports relating to the Avon and Women's Aid quarterley meeting, 2011; correspondence and financial documents, 2011; and a 'Summary of Partnership' between Avon and Women's Aid, 2011.

Biography or history

Women's Aid and Avon first partnered in late 2009. Women's Aid invited Avon's CRM Manager to its launch of the 'Cut' movie campaign starring Keira Knightley, which led to discussions of opportunities to work together and Women's Aid proposing domestic violence-related projects that Avon could help fund through proceeds from product sales. The relationship mainly comprised of two strands: a) Avon's commitment to donate 45% of the sales revenue from the 'Avon Empowerment' product range to supporting Women's Aid projects and b) developing and managing the Avon and Women's Aid 'Empowering Women' Awards, in partnership with Marie Claire. The inaugural Awards were held in 2010. Avon also provided a grant of £30,000 to fund the 'You and me, Mum' parenting programme, to support mothers who survived domestic abuse and their children (the majority of this activity took place in the Women's Aid financial year 2011/12).

System of arrangement

Folders have been arranged alphabetically by project or campaign.

Access and usage

Reproduction

Access

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